Exploiting Fame: The Legal Implications of Moment Marketing in Sport

Exploiting Fame: The Legal Implications of Moment Marketing in Sport

 This article has been co-authored by Mr. Tarsh Khanna and Mr. Aniket Rout  Introduction Manu Bhaker, a 22-year-old shooter, secured India’s first medal in the 2024 Paris Olympics after winning bronze in the Women’s 10m Air Pistol event on Sunday. Congratulatory messages started pouring in from all around the country as she finally ended India’s medal drought in […]

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